io is not to be confused with the short-hand for Input/Output (I/O) often used in computer tech circles
io (eye-oh) is the innermost moon of the planet Jupiter

io is the middle name of the firm's founder, alice io alice io was named by her father, who has a love for astronomy and interesting names...
one of the four galilean moons, io's discovery is usually attributed to Galileo Galilei in 1610 the name io is borrowed from a tale in Greek mythology