As I mentioned in a previous post, this series of pieces all work together, yet each piece needs to reflect the personality of the individual subject matter – in this case arts and culture of the Asheville region. We needed to pack a lot of content into eight pages but still keep it vibrant. I had lots of fun using graphic elements and color blocks to separate copy, highlight stories, quotes and data points. With only space for a few images it was key that those images be compelling and fit closely with the content to enhance the story of arts in our area. Fortunately in an area so strong in the arts I had great images to select from.

Below you can preview the Arts & Culture focus report.
Please note: on iPads you will need to scroll down and select the “Open publication” link to view example. (We hope this technical glitch is remedied soon. Thanks for understanding.)

View posts on other reports in this series: Advanced Manufacturing, Workforce

For more information on the work of the EDC, please visit their website.

For this piece there were quite a few data points and lists of facts needed to communicate the strength of our Asheville area workforce. As with all the pieces in this series it was extremely important that it be visually appealing, not just column of numbers. We placed all the data points on the inside spread for easy reference and I used bright colors on the graphs and varied the text styling to set each grouping of information apart. Pulling that spread together was accomplished through use of a beautiful mountain photo that runs across the top of both pages.

Below you can preview the Workforce focus report.
Please note: on iPads you will need to scroll down and select the “Open publication” link to view example. (We hope this technical glitch is remedied soon. Thanks for understanding.)

View posts on other reports in this series: Advanced Manufacturing, Arts & Culture

For more information on the work of the EDC, please visit their website.

This project is an expansion of past work with the EDC where I developed their updated logo and brand style. At that time an overview booklet was created which has served the staff well, but as more focus has been needed on specific target areas individualized pieces were called for. Focus reports in this series include: Incentives, Advanced Manufacturing, Workforce, Arts & Culture, Healthcare and Education.

Each piece in the series is designed to have it’s own personality in keeping with the focus topic while maintaining enough common layout elements and style to work together as a set. Focus area icons I developed for the EDC as part of the Asheville 5×5 plan are used as graphic elements on corresponding reports, along with strong photos and breakout boxes to ensure clarity of information.

Below you can preview the Advanced Manufacturing focus report.
Please note: on iPads you will need to scroll down and select the “Open publication” link to view example. (We hope this technical glitch is remedied soon. Thanks for understanding.)

For more information on the work of the EDC, please visit their website.