io design & illustration, inc.
fun and functional design & illustration services for print and web

Asheville Wedding Guide

Now in it’s third edition, the Asheville Wedding Guide is one of my favorite design projects ever. The first edition was created for the Asheville Convention & Visitor Bureau (CVB) in 2009 as they were stepping up services for destination weddings. The guide needed to include the normal content you would expect – lists of photographers, locations, caterers, spas and all other local wedding related resources.

But the goals for the guide went beyond that. We needed to create a piece that spoke of Asheville as an unique place to hold a wedding, a piece that evoked the beauty of our area and the wide variety of activities that make it a wonderful place to ask friends and family to gather. It also needed to tie in to existing CVB branding, which includes a fun, bold color logo, while maintaining a romanic feel generally associated with softer colors.

I am please to say that the initial edition won the 2010 North Carolina Destination Marketing Achievement Award: Gold for Best Niche Marketing piece. And brides-to-be have blogged enthusiastically about the piece, as well as the excellent service from CVB staff they have received with it. Always nice to know a design has hit the mark!

Why is the piece one of my favorites? Because it merged illustration so nicely with the layout of a lot of detailed information. There were lists and tables a plenty, but throughout I wove delicate vine illustrations and enhanced pages with photos and quotes. We also chose to print on a natural soft white uncoated paper. The end result is a piece that is very beautiful, extremely functional and has a warm welcoming feel.

To request a copy of the wedding guide, please visit

Tags: , , , ,
Posted in Brand and Print by alice