io design & illustration, inc.
fun and functional design & illustration services for print and web

Logo Development and Brand Implementation

Our design services include logo development and brand support. We have worked extensively with clients to develop and implement their brand on new marketing materials and to refresh existing pieces. Logo developemt services are provided both for new businesses or those in need of an update to reflect changes in services and/or target demographic.

Below are some examples of our logo and brand implementation work.

Economic Development Coalition Reports – Arts

Arts & Culture is the fourth brochure in the Economic Development Coalition (EDC) of Asheville-Buncombe County series of focus reports I’ve designed. It is the largest to-date and allowed me to play the most with layout features.

As I mentioned in a previous post, this series of pieces all work together, yet each piece needs to reflect the personality of the individual subject matter – in this case arts and culture of the Asheville region. We needed to pack a lot of content into eight pages but still keep it vibrant. I had lots of fun using graphic elements and color blocks to separate copy, highlight stories, quotes and data points. With only space for a few images it was key that those images be compelling and fit closely with the content to enhance the story of arts in our area. Fortunately in an area so strong in the arts I had great images to select from.

Below you can preview the Arts & Culture focus report.
Please note: on iPads you will need to scroll down and select the “Open publication” link to view example. (We hope this technical glitch is remedied soon. Thanks for understanding.)

Open publication - Free publishing - More arts

View posts on other reports in this series: Advanced Manufacturing, Workforce

For more information on the work of the EDC, please visit their website.

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Posted in Brand and Print by alice

Economic Development Coalition Reports – Workforce

The third piece in the Economic Development Coalition (EDC) of Asheville-Buncombe County series of focus reports looks at the workforce of our region.

For this piece there were quite a few data points and lists of facts needed to communicate the strength of our Asheville area workforce. As with all the pieces in this series it was extremely important that it be visually appealing, not just column of numbers. We placed all the data points on the inside spread for easy reference and I used bright colors on the graphs and varied the text styling to set each grouping of information apart. Pulling that spread together was accomplished through use of a beautiful mountain photo that runs across the top of both pages.

Below you can preview the Workforce focus report.
Please note: on iPads you will need to scroll down and select the “Open publication” link to view example. (We hope this technical glitch is remedied soon. Thanks for understanding.)

Open publication - Free publishing - More asheville

View posts on other reports in this series: Advanced Manufacturing, Arts & Culture

For more information on the work of the EDC, please visit their website.

Tags: , , , , ,
Posted in Brand and Print by alice

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