io design & illustration, inc.
fun and functional design & illustration services for print and web

Essential Journeys Liquid Soap Label

Essential Journey’s liquid soap labels coordinate with the lotion label designs done previously. Color palettes, floral illustration elements and main brand pieces were retained, but the design focus was changed to give a distinctive feel to these labels. The goal, to coordinate, but not confuse products, especially with the Grapefruit Splash which is available both as a lotion and a liquid soap.

The bike diva illustration is close cropped on these labels to show just her head and shoulders vs. the full length image on the lotion labels. Also the background image is mostly solid with a few floral elements rather then a full vine pattern.

Another key change was using the sun ray pattern along the top, where as on the lotion labels the tonal leaf pattern is shown along the top.

Like the lotion labels, the idea was to create a template style that could easily be updated by swapping out colors to fit with new scents as Essential Journey’s expands their line of liquid soaps.

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Essential Journeys Lotion Labels

It has been a pleasure working with Kimberly of Essential Journeys as her business has grown over the years. Initially, I worked with her on refining her logo and creation of marketing  materials for her Soap By the Slice line. Now she has multiple products and luckily for me they all need graphics.

One of my favorite items to work on has been the labels for her lotions. Bold colors + illustration focus = happy design time.

I love finding the colors that speak to the lotion flavor, be it Lavender Morning, Almond Spa, Zinnia & Gardenia, or White Tea & Ginger. Added to these initial four are Chai Tea,

Thai Lemongrass, Purely Naked (unscented), and my favorite Grapefruit Splash.

All lotions are available in 8 oz. and 16 oz. sizes, with a select few also available in a 2 oz. travel size.

Check our the Essential Journeys website for ordering lotions, Soap By the Slice, Lube for the Lips and more.