io design & illustration, inc.
fun and functional design & illustration services for print and web

Logo Development and Brand Implementation

Our design services include logo development and brand support. We have worked extensively with clients to develop and implement their brand on new marketing materials and to refresh existing pieces. Logo developemt services are provided both for new businesses or those in need of an update to reflect changes in services and/or target demographic.

Below are some examples of our logo and brand implementation work.

Economic Development Coalition Reports

I am working with the Economic Development Coalition (EDC) of Asheville-Buncombe County designing a series of reports to assist their staff as they market our area to businesses looking to expand or relocate in or around Asheville, North Carolina.

This project is an expansion of past work with the EDC where I developed their updated logo and brand style. At that time an overview booklet was created which has served the staff well, but as more focus has been needed on specific target areas individualized pieces were called for. Focus reports in this series include: Incentives, Advanced Manufacturing, Workforce, Arts & Culture, Healthcare and Education.

Each piece in the series is designed to have it’s own personality in keeping with the focus topic while maintaining enough common layout elements and style to work together as a set. Focus area icons I developed for the EDC as part of the Asheville 5×5 plan are used as graphic elements on corresponding reports, along with strong photos and breakout boxes to ensure clarity of information.

Below you can preview the Advanced Manufacturing focus report.
Please note: on iPads you will need to scroll down and select the “Open publication” link to view example. (We hope this technical glitch is remedied soon. Thanks for understanding.)

Open publication - Free publishing - More asheville

For more information on the work of the EDC, please visit their website.

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Posted in Brand and Print by alice

Asheville Wedding Guide

Now in it’s third edition, the Asheville Wedding Guide is one of my favorite design projects ever. The first edition was created for the Asheville Convention & Visitor Bureau (CVB) in 2009 as they were stepping up services for destination weddings. The guide needed to include the normal content you would expect – lists of photographers, locations, caterers, spas and all other local wedding related resources.

But the goals for the guide went beyond that. We needed to create a piece that spoke of Asheville as an unique place to hold a wedding, a piece that evoked the beauty of our area and the wide variety of activities that make it a wonderful place to ask friends and family to gather. It also needed to tie in to existing CVB branding, which includes a fun, bold color logo, while maintaining a romanic feel generally associated with softer colors.

I am please to say that the initial edition won the 2010 North Carolina Destination Marketing Achievement Award: Gold for Best Niche Marketing piece. And brides-to-be have blogged enthusiastically about the piece, as well as the excellent service from CVB staff they have received with it. Always nice to know a design has hit the mark!

Why is the piece one of my favorites? Because it merged illustration so nicely with the layout of a lot of detailed information. There were lists and tables a plenty, but throughout I wove delicate vine illustrations and enhanced pages with photos and quotes. We also chose to print on a natural soft white uncoated paper. The end result is a piece that is very beautiful, extremely functional and has a warm welcoming feel.

To request a copy of the wedding guide, please visit www.exploreasheville.com

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Posted in Brand and Print by alice

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