Economic Development Coalition Reports
I am working with the Economic Development Coalition (EDC) of Asheville-Buncombe County designing a series of reports to assist their staff as they market our area to businesses looking to expand or relocate in or around Asheville, North Carolina.
This project is an expansion of past work with the EDC where I developed their updated logo and brand style. At that time an overview booklet was created which has served the staff well, but as more focus has been needed on specific target areas individualized pieces were called for. Focus reports in this series include: Incentives, Advanced Manufacturing, Workforce, Arts & Culture, Healthcare and Education.
Each piece in the series is designed to have it’s own personality in keeping with the focus topic while maintaining enough common layout elements and style to work together as a set. Focus area icons I developed for the EDC as part of the Asheville 5×5 plan are used as graphic elements on corresponding reports, along with strong photos and breakout boxes to ensure clarity of information.
Below you can preview the Advanced Manufacturing focus report.
Please note: on iPads you will need to scroll down and select the “Open publication” link to view example. (We hope this technical glitch is remedied soon. Thanks for understanding.)
For more information on the work of the EDC, please visit their website.
Now in it’s third edition, the Asheville Wedding Guide is one of my favorite design projects ever. The first edition was created for the Asheville Convention & Visitor Bureau (CVB) in 2009 as they were stepping up services for destination weddings. The guide needed to include the normal content you would expect – lists of photographers, locations, caterers, spas and all other local wedding related resources.